Founder-led brands
Dose
A consulting brand as dialed-in as the espresso.
A focused one-page site for a Detroit espresso consultancy — bar audits, recipe dial-in, and barista training, built around a single "book a free audit" path.
1-page
Focused conversion site
4 steps
Audit → dial-in → train → standard
100%
Custom — no templates
Challenge
Dose sells a consultative, trust-based service to café and restaurant owners — not an impulse buy. The site had to feel as precise and premium as the espresso work itself, make the case that great coffee starts with the beans, and turn a skeptical owner into a booked free audit.
Approach
We built a single, confident landing page with a warm coffee palette and oversized display type: a hero that states the promise — "Better espresso. Consistently." — a cost-of-inconsistency section that quantifies the problem, a nine-part breakdown of what Dose does, and a four-step "how it works" (secret audit, dial in, train, standard). Every section funnels to one repeated call to action: book a free audit.
Outcome
A site that reads like a serious operator and works like a booking funnel — one clear conversion path, fast on mobile, and persuasive enough to pull inbound from local cafés and roasters within its first days live.
What we delivered
- Hero promise — "Better espresso. Consistently."
- Cost-of-inconsistency section that quantifies the problem
- Nine services, from bean assessment to barista training
- Four-step process: secret audit → dial in → train → standard
- Single "book a free audit" conversion path, repeated throughout
What they can manage
Services, process, and copy live in one place — the offer evolves without touching the design.